Waxing The City Franchise
| Waxing The City |
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| Franchise Interviews meets with Waxing The City |
It is interesting how so many more industries are using franchising as a method of growth and distribution. One
example is 3,000-unit international co-ed fitness chain Anytime Fitness, the world's largest and fastest growing co-ed fitness
franchise, which recently acquired the emerging wax-only franchise, Waxing the City.
Today
we are meeting with Summer Vasilas and Alex Arlotta the founders of Waxing the City. Summer and Alex discuss how they attracted
such a big franchise company to agree on acquiring Waxing the City. As the upkeep of individual body parts such as eyelash
extensions, facials, body waxing and pedicures spurs growth of offshoot single-service salon concepts, fitness industry giants
are starting to dip into the lucrative niche beauty business. Click the play button below.
