Franchise Interviews Meets With Jeff Garrett, Founder of Lumberjack's Franchise
Franchise Interviews Meets with the Lumberjack's franchise opportunity.
We are meeting with Jeff Garrett, founder of Lumberjacks.
In 2004, in one of those “wake up in the middle of the night” moments, Jeff Garrett thought of Lumberjacks
and the timber industry theme. He immediately got to work on converting a generic diner to incorporate this theme
and fittingly renamed the place … Lumberjacks. The brand has since grown to nine corporate and franchise
restaurants throughout Northern California and Las Vegas, with 25-50 more predominantly franchise locations set to open in
the next few years. Guests line up in droves for the experience and a taste of home-style cooking “Where the big boys
Garrett’s initial thought behind the theme was that everyone loves lumberjacks and wants to be like them because they
work hard, eat a lot, and work well together. Restaurants have a 12-foot lumberjack statue in front, lumberjack competitions
playing on TV screens, juniper wood covering the interior of the restaurant, axes as the door handles and other “woodsy”
In part 2,
we hear a clip for our Great Quotes in Franchising podcast. Click the play button below to listen to the show.
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