I'm really happy to have you on the show today Darren. I was telling Arron Gessner, who you and I both know, that
last year I got an email from my web service provider that I recently changed my password and I did nothing of the sort. So,
I called the company up and sure enough someone tried you know breaking into or hacking into our site.
So, I think everyone believes that having your website hacked and your private
stolen can happen to somebody else but that's not the case is it?
DARREN GUCCIONE: No, I mean it's pretty common. I
think you know specifically 3 out of
every 4 websites out there will eventually be hacked and
it's basically a cybersecurity war.
INTERVIEWS: It was terrifying you know Darren happens because I'm connected all day, so I mean of course we found
out about it right away but I said my God what if I was away on vacation or God only knows what would happen when I came back
you know to the website.
I mean your services are so important.
Maybe we can start off with what is Keeper and how
does that work?
DARREN GUCCIONE: Keeper is a password manager and
digital vault. So just imagine
having your own private secure ubiquitous vault for storing all
of the passwords and information
that sacred to you. So, everything from log in credentials
to all of your websites, secret codes,
credit card information, bank information, routing numbers,
images of your driver's license,
passport, secret documents, secret photos, files, videos and
everything that you want
completely encrypted and private is kept in this very simple and straightforward
vault that sinks
and works with all of your devices. So, it works on smartphones, tablets, computers,
integrates with your web browser. You never really have to remember any passwords ever
again; it's very easy to use.
FRANCHISE INTERVIEWS: Which is fantastic Darren because I mean if you think about it, we
have enough things to remember during the course that day, right? I mean so instead of writing
these things on little post-it notes it really frees up your brain doesn't it?
DARREN GUCCIONE: Yeah, I mean it's essentially like
a gigantic second brain and the beauty
of the product is that it makes security and convenience
one beautiful thing. It's really a unifying
type of product from that perspective in traditionally
you know when you hear about the security
products out there you know most people think all
this is going to be more difficult to use its a
pain in the ****, I don't want to have to even
think about it. With Keeper, we've really tried to just
work on simplicity and security in one
It was a great entrepreneurial story too. I mean when I was reading about you and your biography there and your business
partner, I mean you pretty much were talking about this thing. Was it on the way to China or coming back from China? Is that
how it the whole idea started?
It was on the way to China. We had a lot of flight time back in late
2008. We were
in a different business. We were in the hardware business at that time and the
iPhone had just
come out and we were checking it out. We were like wow there's really no app
out there to protect
users on their smartphones. So, we decided to create Keeper and the rest is
FRANCHISE INTERVIEWS: So, you launched a business solution for Keeper in 2013 call Keeper
for Groups. Can you tell us how businesses utilize it Darren?
DARREN GUCCIONE: Yes, so we have thousands of businesses that use Keeper for Groups
to basically protect and secure their passwords and private files, photos and videos. Most often
it's used for password management inside a company. So, for example, if we looked at a
franchise like Chipotle-Chipotle is one of our customers--their IT department uses Keeper to
basically, secure and protect you know their most sensitive and private information in the
such as passwords or secret files or whatever you have that you need to protect from
and it's a beautiful application in that if I was sharing it let's say you and I are in a
team together and you Darren I need the Federal Express record and share that login
with me, I just going into my Keeper vault, I click share and it'll sure the FedEx
you and when you go into your vault all the FedEx records are there and all of the
the website the way you launch it is the way you login is really one-button click.
secure because everything happens within the Keeper vault.
FRANCHISE INTERVIEWS: Many of the business preaches over the past few years have been
due to weak employee passwords. What are some tips for helping businesses create stronger
passwords for employees and protecting those passwords?
DARREN GUCCIONE: Well I think the key is use the password manager you know not just
pitching Keeper but straight up use the password manager because what a password manager
will do is generate high strength random passwords for you and typically a high strength
is anything over 8 characters. It includes letters, numbers and symbols and it's
you know a hacker would have an extremely difficult time figuring out and the
beauty of the
password manager is that you don't have to remember that password it does it for
you. It auto
fills in that log in you know for you so when you go to like Amazon or any website
fill in your username and that high strength password and log you into that site
so, you never
have to remember the password again.
INTERVIEWS: Usernames as well right Darren? I had trouble with usernames and don't remember them as well. They are
just as difficult as the password sometimes.
GUCCIONE: So, for example if you look at like you know just how I use it, I have over
Keeper records in my involved and I have four Amazon account. One for my wife, one for
for my company so when I go to fill in my login credentials into Amazon, Keeper will
the list different usernames because with each username as a separate password. It
usernames or accounts for websites with great ease and efficiency.
FRANCHISE INTERVIEWS: I heard you mention in some of your interviews zero knowledge
architecture. Can you talk a little bit about that Darren?
DARREN GUCCIONE: So, Keeper is designed and created on a zero-knowledge security
platform and what that means is that we never have access to our knowledge of the master
password that you use or the encryption key that is used to encrypt and decrypt your
So, all of the encryption and decryption of your password as well as your records
the fall always occurs locally on your device and we always make sure that that
the user so that they are in full control of their records so that makes us a zero
INTERVIEWS: The majority of our listeners Darren we call them aspiring
and many of them want to get into buying a franchise. What sort of
should franchisees look for when seeking a third-party cyber security
DARREN GUCCIONE: I think number one is you know make
sure that the providers is SOC
certified and that stands for statement of controls. Okay so
let's back to certification. SOC is
really one of the highest certifications you can have which
basically says that the security
provider you know safeguards confidentiality, privacy and security
safeguards for their users
and that's really important. Our company is SOC certified by virtue
of Keeper. You know we've
had two SOC audits to date. We undergo extreme, high security, protocols,
audits, testing and
what have you. I would look for that. I would look for certifications like
trustee for the security
payment platform. McAfee is great. But there are several security protocols
that you know you
should look out for. If anyone wants a general background, they can just go
Keepersecurity.com/security and read about the different cert's that we have.
FRANCHISE INTERVIEWS: Maybe we can talk a little bit
about when anti-fraud services are
DARREN GUCCIONE: I think they're always necessary. You know any application that
receives payments or goods or services or any type of value that is created or driven on a
website or even locally at a franchise if it's a brick and mortar location or if it's a website the
treatment of fraud protection needs to be pervasive and consistent. So, I think it's absolutely
FRANCHISE INTERVIEWS: Many
businesses have a "bring your own device policy" at work. Do you have any tips about how to keep employees sensitive
work information safe on their
personal smart devices?
DARREN GUCCIONE: You know the Keeper for Groups product, as well as some of the other
products out there, address BYOD and that's one of the reasons why we created Keeper for
Groups is because it's just common place. You know all of us as consumers typically own a
and all of us as consumers work somewhere. We're all typically employed either
or for a company, and we pose a threat and a concern for companies' IT
They're trying to figure out how to provision and protect and control
devices that they don't
own and that's the biggest challenge you know is how do you handle a
BYOD device? I don't own
the device, I know the employee has their own device, and I know
that we're using it for work.
How do I secure and safeguard that device? That's why companies
have really embraced our product
is because we make that process inexpensive and very easy
to use and of course as hyper secure.
FRANCHISE INTERVIEWS: I've heard you mention on interviews
as well Darren and you've used the term "the internet of things" and how will it affect the business landscape over
the next few years in terms of cyber security.
GUCCIONE: I think that the internet of things poses the largest single threat that
probably seen in the last decade with respect to cyber security just through the
of devices and how many connected objects and devices there will be over the next
It's going to be in the tens of billions in terms of the devices in circulation and if the
security protocols and protection are in place on those devices then each one of those
is in essence like a doorway for a hacker. So, the greater number of doorways, the
entry points for a hacker to permeate a network and that's really the biggest
problem that I
see in terms of risk.
FRANCHISE INTERVIEWS: So,
you are launching a new identity verification platform Darren. It's called Keeper DNA. How does that work with the "internet
Keeper DNA we are really excited about it. It's coming out pretty soon
and the way
that it works is that we felt that the devices you already own essentially define who
as a person and I know that sounds crazy but if you think about it if I've got you know
example, a smart thermostat, and a smart tv, a smart watch and I authenticate against those
or with those devices on a daily basis then I can use those devices per se to create a
DNA profile of me.