East Coast Wings and Grill Meets with Franchise Interviews
|East Coast Wings
|Franchise Interviews Meets With East Coast Wings and Grill
We are meeting with Sam Ballas, the Chief Executive
Officer of East Coast Wings and Grill. Sam speaks with Marty McDermott and Don Johnson about why East
Coast Wings & Grill has enjoyed consecutive quarters of positive same store sales increases despite other restaurants
seeing consecutive losses. Dedicated to family and far different from the norm in the chicken wing segment, Ballas and Kontos
took over in 2000, after they noticed that the vast majority of wing concepts focused on pushing alcohol sales to make money.
By creating a warm and inviting decor and focusing on families, customers started flocking to the restaurants. In fact, alcohol
sales at East Coast Wings & Grill attribute for less than 8.5 percent of total sales, while the wings
account for over 30 percent. Another reason for their success is the diverse menu offerings. The East Coast Wings
& Grill menu offers an array of high quality food including wraps, salads, overstuffed sandwiches, burgers and more.