Creating A Fresh Casual Segment. Franchise Interview with Costa Vida
We are meeting with Sean Collins, the CEO of the Costa Vida
franchise opportunity. Costa Vida is inspired by the beautiful Baja Peninsula Coast and the
lifestyle that pushes you to catch the wave-rather than stand on the sideline to let life pass you by. This costal
lifestyle is a vision about the satisfaction of things done the right way. Cost Vida believes that
food created with passion, from scratch daily, tastes better! And their customers know the difference. Sean
discusses how Costa Vida is trying to redefine the fast casual industry by creating a "fresh casual"
segment. Click the play button below to listen to the show.
