Many of the books you see listed are authors we had on our franchise radio show. If you are seriously considering buying a franchise, we strongly suggest you read the following:
*Franchise Times Guide to Selecting, Buying and Owning a Franchise by Julie Bennett
* The E-Myth Revisted and The E-Myth Mastery by Michael Gerber
* Street Smart Franchising by Joe Mathews
* The Essential Steps to Researching A Franchise Opportunity
* The Best Damn Sales Book Ever and Supercharged Selling...the Power to Be The Best (Audio Cassette) by Warren Greshes
* Franchising 101
* Franchising for Dummies
* The Franchise Bible
Do you know how to conduct your introductory phone call with the franchise companies?
Do you know what questions to ask the franchise company?
Do you know what the franchise companies can and cannot tell you?
Do you know how to get invited to a Discovery Day?
Do you know the Number #1 question that you must ask the franchisees?
Do you know why you shouldn't start calling existing franchise owners too early in the process?
Everything you need to make an intelligent, fact based decision on investing in your own franchise is included in this easy to follow guide.
